We work in a variety of ways to help you
set and reach marketing goals

- Marketing Plans
- (setting growth objectives, identifing target audiences, building advertising strategies)
- Economic Development
- (business attraction, heritage tourism, agri-tourism, strategic planning, facilitation)
- Public Relations
- (press releases, media relationships, crisis managment planning)
- Graphics and Production
- (copy writing, illustration, graphic design, production for all media)
- Special Projects
- (documentaries, videos, brochures, events)

MARKETING PLANS:

G. H. Bailey provides the objective view of someone outside your business. We help you examine your market position, compare your products/services with competitive options, and identify your strengths. Having professional help from outside your staff makes this process easier to accomplish and more in line with the way potential customers see your business.

If you plan to invest in advertising, building a Marketing Plan first will save both time and money. Planning allows you to address the bigger annual efforts and support them with other advertising. It also allows you to decide where your budget should be focused. Always allow a percentage of your budget for surprise opportunities that you want to buy.

ECONOMIC DEVELOPMENT:

Every community can benefit from attracting new visitors and residents. G. H. Bailey Company applies the marketing methods used successfully by commercial businesses to the growth objectives of community government and organizations. We work with boards, committees and community leaders to craft ways to meet goals such as: enhanced visitor experiences, public awareness of programs, tour brochures and maps, database development, and more.

PUBLIC RELATIONS:

If you want the public to accurately perceive your business, you need to provide them with interesting information. Sharing your story requires good photos and video being readily available, the ability to write interesting stories about your business activities, and consistent contact with media groups which have interest in sharing your story with their audience. G. H. Bailey Company provides all of the skill and dedication needed to present your business to the public in a favorable and compelling manner.

Crisis management planning is a growing priority because of today's environment of instant communication and aggressive litigation. By planning information channels and the roles of your staff if a public crisis should occur you will be able to head off rumor and focus on solving the issues involved. G. H. Bailey Company assists in the planning process and staff training.

GRAPHICS AND PRODUCTION:

With award-winning design talent, technical skill and dedication to an excellent finished product, G. H. Bailey Company takes your print or internet project from idea to reality. Principal of the company, Gwen Hagaman has a strong background in Journalism and has been recognized nationally for design excellence. We work on projects of any size. Check our online portfolio.

SPECIAL PROJECTS:

G. H. Bailey Company has extensive experience to address special projects that other firms may not pursue. For example, we published a documentary book for the City of Summersville, West Virginia which told the story of development of their hydropower facility at Summersville Dam. Other examples include promotions for an anniversary event or facilitating a meeting to develop a mission statement. Call us to discuss your special project at 304-548-6731.